Purchasing Many of the single-sale companies offer two separate ways to buy a website template. • The first and the most common is the general purchase. It enables You to use the design to build one website, whether you’re building a website for yourself or for someone else. • The other one is the unique price. This not only gives you the right to use the template, it also means the company will stop selling the template to other customers. You will be the only one out there with that design.